5 November 2025
What to send us before a kick-off call
A short prep list so your first engagement briefing stays on catalogue scope instead of hunting for files.
The fastest Product Catalogue Engagement Report kick-offs share a few concrete artefacts. You do not need a perfect data warehouse — you need enough structure for us to map the assortment.
Bring these five items
- SKU list with category tags and live/retired status for the window
- Engagement extract (views, dwell, add-to-basket, exits) with timestamps
- Promotion calendar covering the same dates
- Known outages or page experiments that could skew paths
- Two decisions you hope the report will inform before the next buy
Nice to have
A simple catalogue map (even a spreadsheet of bay order) and screenshots of hero placements for the top twenty SKUs.
What slows us down
Unsigned access requests, category trees that change weekly without a freeze date, and extracts that omit the SKU key we need to join pages to products.
Send what you can with your contact note; we will say what is enough to start and what can follow in week one.