Field Notes

Short articles rooted in how shoppers move through a product catalogue — and how teams turn those signals into assortment decisions.

High dwell can mean interest — or confusion. Here is how we separate the two before recommending a merchandising change.

Quarter-to-quarter engagement only helps if the visual grammar stays stable. These are the locks we set before drawing season lines.

A short prep list so your first engagement briefing stays on catalogue scope instead of hunting for files.

Full rankings look thorough and rarely get read. Annotation strips focus the buying meeting on moves you can actually schedule.